Slyce Apparel
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| Company type | Private |
|---|---|
| Founded | 2024 in Brazil, |
Area served | Worldwide |
| Products | Tennis clothing |
| Website | slyce |
Slyce Apparel , commonly known as just Slyce, is a Brazilian clothing manufacturer mainly focused on tennis uniforms.[1][2]
History
[edit] | This section contains promotional content. (June 2025) |
In 2024, Jorge Castello Branco and Felipe Tersi, then aged 25 and 28, founded Slyce after working for three years in the Mergers and Acquisitions division at Itaú BBA. Branco left the bank first to pursue a business venture, with Tersi following a few months later. Branco, who had played college soccer in the United States, cited a personal interest in entrepreneurship and sports as key influences. Drawing on the experience of his older brother, who had started a nutritional supplement company, he began working on the idea of a sportswear brand. From the beginning, he focused on shaping the brand’s identity and concept with the aim of entering a competitive market that includes companies such as Fila, Nike, and Adidas.[3]
With support from former professional tennis player Mauro Menezes, Branco began meeting with suppliers, event organizers, and athletes to develop the initiative. The brand was conceived with international aspirations. Its name, “Slyce,” is a variation of the tennis term “slice,” with the spelling altered by adding a “y” for visual effect in the logo.[3]
On April 30, 2025, the brand opened its first store at the MorumbiShopping in São Paulo, Brasil.[3]
Events sponsorships
[edit]In 2025 Slyce was announced as one of the main sponsors for the WTA 250 tournament SP Open.[4]
Some of the athletes sponsored by Slyce are:
Luisa Stefani [1][2]- Ingrid Gamarra Martins
- Gustavo Heide[5]
- Thiago Monteiro [6]
- Felipe Meligeni Alves
Luisa Stefani line
[edit]In May 2025, Slyce launched a line of clothing in partnership with their sponsored athlete Luisa Stefani.[7]
References
[edit]- ^ a b "Luisa Stefani é mais uma brasileira a assinar com a Slyce". Bola Amarela Brasil (in European Portuguese). 6 January 2025. Retrieved 13 January 2025.
- ^ a b Dalcim, José Nilton (6 January 2025). "Luísa Stefani é a nova atleta da Slyce e estreia uniforme no Australian Open". TenisBrasil (in Brazilian Portuguese). Retrieved 13 January 2025.
- ^ a b c "Conheça a Slyce, marca esportiva brasileira que chega para disputar mercado com Nike e On". Exame (in Brazilian Portuguese). Retrieved 2025-06-24.
- ^ "Patrocinadores". SP Open WTA (in Brazilian Portuguese). Retrieved 2025-06-24.
- ^ Dalcim, José Nilton (2024-04-05). "Gustavo Heide é novo integrante do time da Slyce". TenisBrasil (in Brazilian Portuguese). Retrieved 2025-06-24.
- ^ Marcela Linhares (27 December 2024). "Thiago Monteiro anuncia nova fornecedora de material esportivo". Bola Amarela (in Portuguese). Retrieved 17 June 2025.
- ^ Redação (20 May 2025). "Tenista Luisa Stefani assina nova coleção exclusiva com a Slyce". Versatille (in Portuguese). Retrieved 17 June 2025.