Slyce Apparel
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| Company type | Private |
|---|---|
| Founded | 2024 in Brazil, |
Area served | Worldwide |
| Products | Tennis clothing |
| Website | slyce |
Slyce Apparel , commonly known as just Slyce, is a Brazilian clothing manufacturer mainly focused on tennis uniforms.[1][2]
History
[edit] | This section contains promotional content. (June 2025) |
Founders of Slyce in 2024, Jorge Castello Branco and Felipe Tersi, aged 25 and 28 respectively at that time, both worked in the Mergers and Acquisitions division at Itaú BBA for three years before deciding to leave the bank to pursue entrepreneurial ventures—Branco first, followed by Tersi a few months later. Branco, who had previously played college soccer in the United States, cited a long-standing passion for entrepreneurship and sports as his main motivation. Inspired by his older brother, who had founded a nutritional supplement brand, he envisioned creating a sportswear brand. From the outset, his focus was on brand identity and concept development, aiming to compete with established companies such as Fila, Nike, and Adidas.[3]
With support from former professional tennis player Mauro Menezes, Branco began arranging meetings with suppliers, event organizers, and athletes to develop the project. The brand was designed from its inception with international ambitions. Its name, “Slyce,” is derived from the tennis term “slice,” with the letter “y” added for visual appeal in the logo design.[3]
On April 30, 2025, the brand opened its first store at the MorumbiShopping in São Paulo, Brasil.[3]
Events sponsorships
[edit]In 2025 Slyce was announced as one of the main sponsors for the WTA 250 tournament SP Open.[4]
Some of the athletes sponsored by Slyce are:
Luisa Stefani [1][2]- Ingrid Gamarra Martins
- Gustavo Heide[5]
- Thiago Monteiro [6]
- Felipe Meligeni Alves
Luisa Stefani line
[edit]In May 2025, Slyce launched a line of clothing in partnership with their sponsored athlete Luisa Stefani.[7]
References
[edit]- ^ a b "Luisa Stefani é mais uma brasileira a assinar com a Slyce". Bola Amarela Brasil (in European Portuguese). 6 January 2025. Retrieved 13 January 2025.
- ^ a b Dalcim, José Nilton (6 January 2025). "Luísa Stefani é a nova atleta da Slyce e estreia uniforme no Australian Open". TenisBrasil (in Brazilian Portuguese). Retrieved 13 January 2025.
- ^ a b c "Conheça a Slyce, marca esportiva brasileira que chega para disputar mercado com Nike e On". Exame (in Brazilian Portuguese). Retrieved 2025-06-24.
- ^ "Patrocinadores". SP Open WTA (in Brazilian Portuguese). Retrieved 2025-06-24.
- ^ Dalcim, José Nilton (2024-04-05). "Gustavo Heide é novo integrante do time da Slyce". TenisBrasil (in Brazilian Portuguese). Retrieved 2025-06-24.
- ^ Marcela Linhares (27 December 2024). "Thiago Monteiro anuncia nova fornecedora de material esportivo". Bola Amarela (in Portuguese). Retrieved 17 June 2025.
- ^ Redação (20 May 2025). "Tenista Luisa Stefani assina nova coleção exclusiva com a Slyce". Versatille (in Portuguese). Retrieved 17 June 2025.