Sotbella
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| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | 2023 |
| Founder | Meher Sheikh[1] |
Area served | India |
| Products | Women's apparel |
| Services | Online retail |
| Website | sotbella |
Sotbella is an Indian fashion brand that focuses on women's western wear. It was founded in 2023 by Meher Sheikh and operates primarily through a direct-to-consumer (D2C) mode.[1]
History
[edit]Sotbella was founded in 2023 by Meher Sheikh, an entrepreneur involved in digital media and fashion.[2] The brand was launched to offer western-style clothing for women and has developed its presence primarily through online and retail channels. It has marketed itself with an emphasis on a broad range of sizes and price accessibility.[3]
Products and Services
[edit]Sotbella's product offerings include casual and formal women’s apparel, such as T-shirts, tops, dresses, co-ord sets, jeans, and workwear.[4] The brand distributes its products through its e-commerce website and a mobile application, which includes features such as product listings, user accounts, and order management.
Campaigns
[edit]In 2024, the brand released a collection titled Boss Up Now, which featured clothing styled for professional and semi-formal settings. The campaign was promoted through digital marketing and social media platforms.[5]
References
[edit]- ^ a b "Meet Meher Sheikh, CEO of Nikology and one of India's upcoming digital entrepreneurs — The Kashmir Monitor". 2022-07-26. Retrieved 2025-05-16.
- ^ "From fashion icon to e-commerce mogul: Meher Sheikh introduces Sotbella". infashionbusiness.com. Retrieved 2025-05-16.
- ^ "Identity Woven In: How Meher Sheikh's SotBella Champions Inclusive Fashion | Grazia India". www.grazia.co.in. Retrieved 2025-05-16.
- ^ "Top western wear trends for Christmas parties". The Times of India. 2024-12-25. ISSN 0971-8257. Retrieved 2025-05-16.
- ^ ELLE, Team (2024-06-21). "SOTBELLA's "BOSS UP NOW" Collection: Empowering Women Through Leadership and Style". Elle India. Retrieved 2025-05-16.