Storefriendly
| Company type | Private |
|---|---|
| Industry | Self storage |
| Founded | 2002 |
| Founders | Jes Johansen, Kevin Chan |
| Headquarters | Asia-Pacific |
Areas served | Hong Kong, Macau, Taiwan, Singapore and Shanghai |
Key people | Jes Johansen (CEO),[1] Kevin Chan (Chairman)[2][3] |
| Website | storefriendly |
Storefriendly Self Storage is an Asia-Pacific based company operating over 130 branches in Asia with a total of 40,000+ self storage units around Hong Kong, Macau, Taiwan, Singapore and Shanghai.[4][5][6]
History
[edit]Storefriendly was started by Kevin Chan in 2002 with its fully self owned storage facility, "Storefriendly Centre", in Singapore. Jes and Kevin started the Singapore expansion in 2011 with the first branch in Bukit Batok.[7][8][9] SingPost acquired the company in 2015. Storefriendly subsequently relaunched in 2019 with its flagship branch in Paya Lebar.[7][10][11]
In 2021, the company opened the Storefriendly Tower in Kwun Tong, Hong Kong.[12] This was a self owned facility and notably included robotic storage,[13] AI-powered facilities[14][15] among other digital focused technologies.[4][16][17]
The company notably launched the film "Make Space for the Future" with an AI-generated music track.[18][19]
Due to its tech-centered model, a Harvard University paper recognized Storefriendly as an industry leader.[20] The company a member of the Self Storage Association Asia (SSAA)[21]
Awards
[edit]Storefriendly received the following awards:
- Self Storage Asia Award as the Best Multi-Site Operator Store of the Year in 2023. [22][23]
- ESG Award for sustainability efforts in Hong Kong.[22][23]
- The Creative & Effective Marketing Award for using AI in marketing campaigns, in 2023.[22][23]
References
[edit]- ^ Malik, Andrea (October 5, 2022). "The Next Staple: Self-Storage Facilities - Asia Pacific". ULI Singapore.
- ^ "Storefriendly proves self-storage can be innovative with film created by AI". Marketing-Interactive. October 24, 2019.
- ^ "Daily Cuts - Storage and Stories: Storefriendly's Jes Johansen's Travels". CNA.
- ^ a b "Storefriendly Announces Grand Opening of Storefriendly Tower (Kwun Tong), First Self-Owned Self Storage Building in Hong Kong". Laotian Times. 6 October 2021. Retrieved 9 May 2025.
- ^ "Storefriendly Group Automated Safety Deposit Box System Project | BPS Global Group". bps-group.net.
- ^ "Storefriendly tawar khidmat simpan barang bergerak". BERITA Mediacorp.
- ^ a b "Storefriendly self storage: Franchising for growth - IMD business school for management and leadership courses". www.imd.org. May 25, 2025.
- ^ "STOREFRIENDLY SELF STORAGE: FRANCHISING FOR GROWTH ^ IMD943". HBR Store.
- ^ "Storefriendly opens first self-storage outlet in S'pore | Finance | PropertyGuru.com.sg". www.propertyguru.com.sg.
- ^ "General Storage Co. of Singapore Acquires Store Friendly Self Storage Group". www.insideselfstorage.com.
- ^ "MyCareersFuture Singapore". MyCareersFuture Singapore.
- ^ Caillavet, Christopher (April 2, 2023). "Blackstone's Storefriendly JV Opens Hong Kong Shops".
- ^ "Asia Self-Storage Operator Storefriendly Opens Facility in Singapore". www.insideselfstorage.com.
- ^ "Gary the GObot is brought to life in UltraSuperNew Singapore's Campaign for Storefriendly". October 18, 2019.
- ^ Junkie, APAC Ad (October 21, 2019). "Storefriendly Ad Features A.I. Created Soundtrack - But Fear Not Music World, Your Jobs are Safe".
- ^ "Storefriendly Announces Grand Opening of Storefriendly Tower (Kwun Tong), First Self-Owned Self Storage Building in Hong Kong". vietnamnews.vn.
- ^ He, Kevin (December 10, 2023). "Blackstone-Storefriendy Acquire Hong Kong Self-Storage Building".
- ^ magazine, adobo (October 18, 2019). "Campaign Spotlight: AI Track is the Sound of the Future for UltraSuperNew Singapore's Campaign for Storefriendly".
- ^ "AI Track is the Sound of the Future in This Campaign for Storefriendly | LBBOnline". lbbonline.com.
- ^ "Revolutionizing Urban Storage: A Data-Driven Approach to Self-Storage Solutions – RejLim". websites.harvard.edu.
- ^ "Self-storage industry in S'pore sees rapid growth amid rising demand for flexible space solutions". December 23, 2024 – via The Straits Times.
- ^ a b c "Self Storage Awards Asia 2023 Winners". SSAA.
- ^ a b c "Self Storage Association Asia Announces 2023 Award Winners". www.insideselfstorage.com.