Talk:McCarthy Stone
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Changes Requested to McCarthy Stone Company Page
[edit]This request is coming from the digital marketing team at EMEA PMG on behalf of the digital marketing team at McCarthy Stone, requesting some clarification and removal of no longer relevant information regarding McCarthy Stone.
McCarthy & Stone Ltd, which is what this page refers to, was established in 2008. Therefore we would request the trade name be updated from:
Formerly:
- McCarthy & Stone (1977–2008)
- McCarthy & Stone Limited (2009–2015)
- McCarthy & Stone plc (2015–2021)
to
Formerly:
- McCarthy & Stone Limited (2008– Current)
Founded: Should be updated to:
2008
(Reasons stated as above, McCarthy & Stone Ltd was established in 2008)
Company Summary: Should be updated to:
McCarthy Stone is a developer and manager of retirement communities in the United Kingdom. It is the largest developer of new retirement schemes in the country, and today operates 540 developments for 21,500 older people.
(Reasons: Added clarity)
History: Needs to be amended to the following:
John McCarthy and Bill Stone became partners in 1961, and in 1977 they built their first retirement housing development in Hampshire. Subsequently, they ceased other building work to concentrate on developing specialist housing for elderly people. The company quickly became the largest developer and manager of retirement communities for private ownership in the UK. By 1982, when the company was floated on the Unlisted Securities Market, the company had completed 15 retirement housing developments and was selling around 200 units per year. Growth was rapid after the flotation, and by 1984 the company operated on a national basis with annual sales approaching 1,000 units. The business was exceptionally profitable around this time due to a rapidly ageing population. Annual sales reached 2,601 units in 1988.
The company continued to develop retirement communities throughout the 1990s and 2000s but was impacted by the 2008 global financial crash. The new business, McCarthy & Stone Limited was formed in 2008.
This new business made the decision to remain as the landlord and managing agent of all its new retirement communities built from this point.
During November 2015, the firm was re-listed on the London Stock Exchange for just under £1 billion.
During 2020, the business was negatively impacted by the COVID-19 pandemic, which not only delayed building projects but diminished sales for that year. In late 2020, the directors accepted a takeover bid from American investment firm Lone Star Funds. Shareholders approved the takeover offer worth £647m.
In April 2021, the company announced a new investment partnership with Macquarie Group and John Laing Group to finance a new rental portfolio.
The company is the only British developer, of any size or type, to win the full five-star rating in the Home Builders Federation's customer satisfaction awards every year the survey has been run. It also has a Trustpilot score of 4.7 out of 5, with 86% of reviews being five stars.
(Reasons stated as above: The information is too detailed and relates to a different company so is not relevant here, see Companies House link MCCARTHY & STONE LIMITED overview - Find and update company informatio - which notes the business that this pager refers to was established in 2008, so this should be the focus of this page)
Services: Needs to be amended to the following:
The company's in-house Services team operate its Retirement Living and Retirement Living PLUS (Extra Care) schemes built since 2008.
Retirement Living is the company’s offering for the over 60s. These schemes provide independent senior living: safe, secure private apartments with integrated adaptations for the elderly, including emergency alarms. These developments also have communal spaces like lounges and gardens so older people can socialise. There is a manager on-site during office hours to look after the development and the people in the community.
Retirement Living PLUS (Extra Care) is the company’s offering for the over 70s. These also provide private apartments for older people but with added assisted living services and amenities, for instance a manager on site 24/7 and a restaurant. Services include the provision of CQC-regulated care and support provided by a care team based on-site. McCarthy Stone is the largest provider of new Extra Care developments in the UK.
The company is now building retirement villages as well. These offer a mix of apartments and bungalows with shared amenities.
It remains as the landlord and managing agent on all retirement communities opened since 2008, and is legally responsible for the operation of these schemes.
As of 2018, the company provides a choice of tenure, including rental and affordable and private shared ownership, as well as an expanded care offering.
It began providing Homes England's Older People's Shared Ownership in 2021, to increase the provision of affordable housing for older people.
It is one of the few developers to use Modern Methods of Construction on its construction sites, through its partnership with Remagin.
(Reasons: Added information pertaining to the company and clarity)
Awards: Addition Requested
Charity Initiatives: Addition Requested
In 2023, the Foundation raised a total of £548,000. C.coop.pmg (talk) 11:11, 29 April 2025 (UTC)
- I have added the 2024 Retirement Living Awards to the article. Regarding deletion of the early history of the business, I see no reason to remove this properly sourced information. The current legal entity may only have been incorporated in 2008, but corporate reorganisations occur all the time and there is no doubt that this business was been trading continuously since 1961. Regarding the proposed additions to services: much of that is promotional and unsourced. Please see WP:PROMO and WP:CITE. Dormskirk (talk) 11:26, 29 April 2025 (UTC)
- Thank you for your swift reply! Would you be able to give a few examples of the proposed service additions being promotional and unsourced? I will reach out to our correspondent at McCarthy Stone and see if we can get additional clarity and sources for the information above. C.coop.pmg (talk) 11:41, 29 April 2025 (UTC)
- Sure. See the following "These schemes provide independent senior living: safe, secure private apartments with integrated adaptations for the elderly" It seems to be written in marketing speak: flats normally are safe, secure and private. As regards sourcing WP:RS, requires citations from "reliable, independent, published sources" and no such source has been provided. Dormskirk (talk) 11:52, 29 April 2025 (UTC)
- Thank you for clarifying. I'll leave this with my correspondent and see how we can better source this to avoid further issue. C.coop.pmg (talk) 12:05, 29 April 2025 (UTC)
- Sure. See the following "These schemes provide independent senior living: safe, secure private apartments with integrated adaptations for the elderly" It seems to be written in marketing speak: flats normally are safe, secure and private. As regards sourcing WP:RS, requires citations from "reliable, independent, published sources" and no such source has been provided. Dormskirk (talk) 11:52, 29 April 2025 (UTC)
- Thank you for your swift reply! Would you be able to give a few examples of the proposed service additions being promotional and unsourced? I will reach out to our correspondent at McCarthy Stone and see if we can get additional clarity and sources for the information above. C.coop.pmg (talk) 11:41, 29 April 2025 (UTC)