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Demographic

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What is an "LSM 6-9" demographic? SabreWolfy (talk) 18:52, 27 April 2010 (UTC)[reply]

LSM is "Living Standards Measure", which is apparently something devised by the South African Advertising Research Foundation. There is some info about it here, but I'm not having any luck making sense of it, or determining exactly what constitutes a "6" or a "9" or whatever. GraemeDonaldson (talk) 18:57, 8 May 2010 (UTC)[reply]