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Trybooking

From Wikipedia, the free encyclopedia
Trybooking
IndustryTicketing
Founded2008
FounderGrant Dunoon & Delma Dunoon
Headquarters,
Area served
Australia, New Zealand, United Kingdom
Key people
Jeffrey McAllister (CEO)
Websitewww.trybooking.com

Trybooking is an Australian event ticketing & event management platform. The service allows users to create, promote and manage local events. The service charges a fee to event organisers who run paid events through their platform.

Launched in 2008 in Melbourne, the platform currently operates across Australia and New Zealand, as well as in the United Kingdom under a licensing agreement.

History

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Trybooking was founded in 2008 by entrepreneurs Grant and Delma Dunoon, who had previously been running a payroll software company.[1] The couple aimed to simplify registration for school events by providing a simple online booking engine.

In 2014, Trybooking expanded into the United Kingdom under a licensing agreement.[1]

In 2016, the founding couple stepped back from running the day to day operations of the business, appointing former POLi Payments CEO Jeff McAlister.[2]

In 2017, the service was named as Australia's number one self-service ticketing engine, with $1 billion in ticket sales and 10,000 events organised every week.[1] The company also launched a new mobile scanning app to support event organisers managing event entry.[3]

In 2017, Trybooking announced plans to commence operations in New Zealand.[2]

In 2022, the company was one of the first businesses to join the Stripe Global Partner Ecosystem Program.[4]

Controversies

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Maitreya Festival refunds (2016)

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Following the cancellation of Maitreya Festival in March 2016, Trybooking faced criticism over refund handling. The festival had processed over $1 million in ticket sales through the platform before being cancelled one day before its scheduled date.[5][6] Initial confusion arose when Trybooking representatives were uncertain about legal responsibility for refunds, with Consumer Affairs Victoria later clarifying that ticket vendors were responsible.[5] TryBooking subsequently filed Victorian Supreme Court proceedings against festival organizers seeking $409,082, having refunded $520,524 to credit card customers while organizers had withdrawn approximately $950,000 prior to cancellation.[6]

References

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  1. ^ a b c "How TryBooking quietly built a $1 billion ticketing empire". news. Archived from the original on 2023-12-13. Retrieved 2025-01-20.
  2. ^ a b "Trybooking caps off 10 years with NZ push". 2017-10-20. Archived from the original on 20 October 2017. Retrieved 2025-01-20.
  3. ^ Editor, News (2017-09-28). "Free ticket scanning app launched by Australia's TryBooking". TheTicketingBusiness News. Retrieved 2025-01-20. {{cite web}}: |last= has generic name (help)
  4. ^ Spurway, Genevieve (2022-05-03). "TryBooking partners with Stripe to benefit US customers". TheTicketingBusiness News. Retrieved 2025-01-20.
  5. ^ a b Griffiths, Neil. "Punters Not Happy As Refund Confusion Plagues Axed Maitreya Festival". The Music. Retrieved 2025-06-30.
  6. ^ a b Bowden, Ebony (2016-06-16). "Maitreya Festival: Dance music promoters sued by TryBooking over missing ticket money". The Sydney Morning Herald. Retrieved 2025-06-30.