User:Andrewcurryla

👋 About Me

Hi, I’m Andrew Curry. I’m a digital media executive, journalist, and entertainment marketer based between Los Angeles and Paris. I work across editorial, paid media, and e-commerce strategy—often at the intersection of storytelling, technology, and brand building.

I’ve led campaigns for major entertainment brands, launched digital products at legacy publications, and built my own marketing firm focused on culture-forward storytelling and AI-enhanced growth.

🧑‍💼 What I Do

Executive Editor & VP of Digital Los Angeles Magazine (2022–2025) • Led digital transformation and editorial product strategy • Managed site performance, UX design, and audience development • Integrated AI tools to personalize content and streamline workflow

VP of Digital Icebox Digital (2021–2025) • Oversaw paid media and SEO strategy across DTC brands • Implemented predictive modeling and AI segmentation to optimize spend

Founder, TYR Digital (2017–Present) • I run a boutique agency focused on film/TV marketing, cultural campaigns, and influencer strategy • We help entertainment and lifestyle brands drive impact through performance marketing and original creative • I've integrated generative AI and automation tools into our campaign pipeline—enhancing copywriting, content production, audience segmentation, and A/B testing • From rapid asset development to predictive targeting, AI plays a critical role in accelerating timelines and driving measurable outcomes

VP of Digital Strategy, Creative Impact Agency (2016–2017) • Developed theatrical and awards marketing for clients including Netflix, HBO, and Paramount

Director of Audience Development, TheWrap (2014–2016) • Ran digital/social strategy and built out brand + talent partnerships

Digital Production, Dick Clark Productions (2009–2014) • Worked red carpets, live events, and social integrations at the AMAs, BBMAs, and Golden Globes

🚀 Major Projects

Some major projects I’ve worked on through creative and digital strategy include:

Film & Awards Campaigns

Broadcast & Live Events

Academy of Country Music Awards – CBS
American Music Awards – ABC
Billboard Music Awards – NBC
Golden Globe Awards – NBC
Drinking With the Stars – TheWrap (Producer)
Angels of Comedy – TV Special, Producer (2025)
The Los Angeles Magazine District Attorney Debates 2024 – TV Special, Producer (2024)

Podcasts & Digital Series

The Bryan and Gina Show – LAMag – Podcast Series, Social Media Producer (2023)

Full credits on IMDb

💡 Interests & Side Projects

• Founder of Beats4LA, a blog focused on new music and culture • Songwriting & creative development for music publishing • Exploring how AI, storytelling, and identity can shape future digital media

🔗 Links

• Personal site • Instagram • Twitter/X • LinkedIn • IMDb • Spotify