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Mass Communication is the study of how individuals and entities relay information through mass media to larger segments of the population at the same time . This usually relates to newspapers, internet, radio, televisions, etc.

• Mass Communication is centered around how messages persuade and affect the behavior and opinions of us people receiving the content provided.

• Mass Communication has become a big part of everyday human life, today we depend on mass communication from morning TV news to social media feeds and blog posts.

• Mass communicators use newspapers, television, radio, magazines, blogs, websites, mobile apps, and social media to reach their publics.

• Mass Communication means addressing to a mass of people, anything that goes out in a large quantity

• As consumers, from mass communication we get entertainment, information, they are pervasive, and they provide persuasion

Types of Mass Communication

• Television and Internet, which is under visual communication

• Magazines and Newspapers, which are under print ads

Resources to help you study:

Flash Cards Chapter 2 Mass Communications

Quizzes] Mass Communications Quiz #1

Example of a paper for Mass Communication

A study page including mass comm notes, essays, exams, homeworks, lectures, and study guides.

Books related to Mass Communication

-Theory and Research in Mass Communication: Context and Consequences

-A Cognitive Psychology of Mass Communication

-Experimental Methodology in Journalism and Mass Communication Research

Majoring in Mass Communication jobs you can get after

-Sales Representative

-Informational Specialists

-Consultant

-Reporter

-Newspaper editor

-News Director

-Radio/TV reporter

-Lobbyist

-Mediator

-Publicity Director

And so many more. Mass Communication provides a variety of jobs.

Career in Mass Communication

For starting a career in Mass Communications, it is not similar to engineering or medical, there are not any preparation strategies to initiate a career. Getting into the career of mass communications after receiving your graduate degree, you should start blogging or work for a local newspaper and be a host on an online publishing site to develop better communication skills. In the professional perspective, mass communication opens doors for a career in films/TV, publishing, PR, journalism, edition, direction, filmmaking, scriptwriting, production, etc.

Theories of Mass Communication

• Agenda Setting Theory- media may not tell us what to think, but the media tells us what to think about

• Attitude Change Theory- explains how peoples attitudes are formed, shaped and changed and how those attitudes influence behavior.

• Cultural Theory- the idea that meaning and therefore effects are negotiated by media and audiences as they interact in the culture.

• Magic Bullet Theory- the mass society theory idea that media are powerful killing force that directly penetrates a persons’ system

• Social Cognitive Theory- idea that people learn by observation

• Symbolic Interaction- idea that people give meaning to symbols and those symbols control peoples’ behavior

• Uses and Gratifications Theory- idea that media don’t do things to people, people do things with media.