User:Jackieeevee/sandbox

The way in which S.H.A.R.P’s, or skinheads against racial prejudice, dress is to separate themselves from societal notions of hierarchy and imbalance of power. This style and demeanor originated from England, taking bits and pieces from Jamaican ska culture. They remain true to their mission in spreading equality through their clothes, attitude and music. From current and more so past views of society’s dominant and weaker scale, they insist on maintaining a more peaceful and accepting outlook on every member of society. They incorporate a lot of different genres in their expressive, daily message to resist conformity of racial prejudice and the naïve input of other skinheads who may seek to harm and exclude people of different races and cultures.

When the movement began, women were not seen as important role players in the skinhead movement. Their fashion and demeanor was automatically associated in heteronormative idea of them dressing and going along with the skinhead movement because of the men, they may have been with. Over the years, Chelseas or girls in the SHARP movement are accepted and understood as strong and valuable members that can be associated in then SHARP movement without the connection of a man. Chelseas fashion of shaved hair and outfits that fit a denim and laced-up boot look, allow them to share their expression of femininity and strength. They too, go against social norms and do this in a way that follows the history of that SHARP means to it members, belonging and going against white supremists who identify with racial skinhead culture.

The S.H.A.R.P. movement was especially popular in the late 70’s to mid 80’s. It took some time after the rise of racist skinheads in the 70’s to make their wave of hate, for people to come together and go against them. Many people may confuse them with racist skinheads, since their appearance is particularly alike: shaved heads, denim, lace up boots, collared shirts and suspenders. A differentiation that can easily separate the two would be music interests. S.H.A.R.P’s listen to culturally influenced music such as: Rock, Soul, Reggae, and Ska. Skinheads, who are racist would disagree with these musical choices.

Skinheads can be very complex in their fashion taste and groupings. Two groups that associate and come from the original S.H.A.R.P movement are called “m[12]ods”. Some mods may be more into the music and racial freedom movement that came from the S.H.A.R.P’s and the other mods were more into style and how to be uniform and neat. Rude boys were another group who borrow lot of Jamaican culture and focus on the music and caring about how they look with ties and collared shirts.

When Chiquita was starting off as the first official branded fruit, their intentions were to make their product of bananas sell in the United States. In the 1940’s, they publicized a symbol for their company. This symbol left a mark of racial and sexist ideas of the company. The symbol was a feminized banana. It wore a dress and lipstick to symbolize social norms of femininity. The icon later changed, in 1987 into a woman, who had darker lips. The colors of blue and gold emerged, eliminating the red lipstick. This gave the woman or “Miss Chiquita” an identity with the company and not an objective point of view of women, from older social norms of the 1940’s.

Chiquita also had a history with touching base on racism. They issues a commercial in 1947, with a theme song. The song was in English, but ended with the lyrics, “si, si,..” This provoked viewers to assume that the bananas were from Latin America.  Another commercial featured a man of Latin descent with stereotypical features that were exaggerated. He is featured in the commercial of being of a first-world country: one who is implied to be out of touch with technology and machinery, like a refrigerator. This encompassed the idea that people in Latin countries have the climate to grow and export food, but do not have the technology. These commercials fed Americans, watching at home, an idea of how to perceive other Latin countries. It made America seem as superior.

As times changed throughout the 1960’s, so did the iconography and publications of Chiquita and their produce, of bananas.