User:Max Shilly/sandbox
Submission declined on 19 June 2025 by Curb Safe Charmer (talk).
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Comment: All the sources appear to be interviews or paid for PR pieces. Curb Safe Charmer (talk) 20:29, 19 June 2025 (UTC)
| Company type | Private |
|---|---|
| Industry | Sports technology, Youth athletics |
| Founded | 2021 |
| Founders | Gene Williams |
| Products | Online platform and mobile app for private sports coaching |
| Website | athletesuntapped.com |
Athletes Untapped is a U.S. company founded in 2021 by Gene Williams in West Chester, Pennsylvania.[1]Athletes Untapped serves as a online platform for connecting athletes with vetted private sports coaches.
History
[edit]Athletes Untapped was founded in 2021 by Gene Williams, initially serving the Philadelphia region. The company began as a local effort to connect youth athletes with qualified coaches before evolving into a formalized digital platform.[2] In Spring 2023, Athletes Untapped launched its mobile app, introducing key features such as scheduling, messaging, and video feedback. The platform expanded to the West Coast in 2024. As of 2025, it maintains an active presence across all U.S. states.[3]
Services
[edit]Athletes Untapped operates as a two-sided online marketplace that facilitates private sports coaching for athletes. Parents and athletes can create accounts to browse and book coaching sessions by filtering options such as sport, location, availability, and price. The platform supports 16 different sports, including basketball, baseball, softball, soccer, lacrosse, football, and tennis, among others.
All coaches undergo thorough screening processes and are required to pass a background check. Once onboarded, coaches act as independent contractors and set their own hourly rates, typically ranging from $50 to $100 per session. Athletes Untapped collects a 20% commission from each session booked, with coaches taking the rest.[2]
Since 2022, Athletes Untapped has grown their coach network to host 2,000 active coaches across the U.S.
Founder
[edit]Gene Williams is a former basketball player who competed at Johns Hopkins University and played professionally in Ireland. After his playing career, he began offering private coaching sessions in the Philadelphia area, which later inspired the creation of Athletes Untapped.[2]
Media Coverage
[edit]Athletes Untapped has received coverage from several independent publications:
- Sports Business Journal profiled the startup in December 2022, emphasizing its matchmaking platform for parents and coaches.[1]
- Pulse 2.0 ran an October 2024 interview with founder Gene Williams, highlighting his background and the product's evolution.[2]
- L.A. Parent reported on Athletes Untapped’s 2024 expansion into Los Angeles, highlighting the platform’s features and its goal of streamlining access to private youth coaching.[3]
- The Philadelphia Inquirer reported a Feburary 2022 story on the company’s impact in the Philadelphia area.[4]
- Whitman County Gazette included a April 2025 feature of the company and its rise of personalized coaching.[5]
- Philadelphia Business Journal (formerly Biz Journal) covered the company’s 2022 launch in West Chester, featuring founder Gene Williams.[6]
- Technical.ly published a May 2022 feature on the founder and the tech platform.[7]
See Also
[edit]References
[edit]- ^ a b "Athletes Untapped platform connects parents, youth athletes with private coaches". Sports Business Journal. Retrieved 2025-06-18.
- ^ a b c d "Athletes Untapped: Interview With Founder Gene Williams". Pulse 2.0. Retrieved 2025-06-18.
- ^ a b Harada, Nina (2024-02-08). "Platform Connecting Young Athletes to Private Coaches Launches in L.A." L.A. Parent. Retrieved 2025-06-19.
- ^ "Athletes Untapped brings private coaching to Philly's youth". The Philadelphia Inquirer. Retrieved 2025-06-18.
- ^ "The new playbook: Why personalized coaching is taking over youth sports". Whitman County Gazette. Retrieved 2025-06-18.
- ^ "Sports can get so intense". www.bizjournals.com. Retrieved 2025-06-19.
- ^ "Athletes Untapped is building a marketplace for youth coaching". Technical.ly. Retrieved 2025-06-18.
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