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Asche & Spencer
[edit]Asche and Spencer is an American music composition and production company based in Minneapolis, Minnesota. Founded in 1990, the company is known for creating original music for advertising and film. Asche and Spencer gained national attention for composing the score to the Academy Award-winning film Monster’s Ball (2001) and has also contributed music to high-profile commercial campaigns, including those for Miller Lite and Subaru. As of 2021, the company is part of OwnersEdge, Inc. and operates as a 100% employee-owned business. [1]
History
[edit]Asche and Spencer was established in 1990 by drummer Thad Spencer and keyboardist Mark Asche as a commercial music company focused on television and advertising. Mark Asche departed a few years later to pursue a solo music career. The company was incorporated on February 1, 1994.[2]
In 1997, Asche and Spencer expanded operations to the West Coast, opening a music production studio in Venice, California. During this period, the company composed music for Miller Lite’s surreal “Dick” advertising campaign, which gained a cult following and contributed to the brand’s resurgence.[3]
The company transitioned into film scoring in the early 2000s, beginning with the Marc Forster-directed Monster’s Ball. The score was noted for its subtle and ambient tone and was well received by critics. [4][5]
In 2021, Asche and Spencer was acquired by OwnersEdge, Inc., making it a 100% employee-owned company. [1]
Notable Work
[edit]Advertising
Asche and Spencer has created music for major global brands, including Nike, Adidas, Apple, Samsung, Google, IBM, Coca-Cola, Subaru, Porsche, BMW, and McDonald’s. Their music featured prominently in Subaru’s long-running “Love” campaign, which began in 2008. [6][7]
Film and Television
- Monster’s Ball (2001): Asche and Spencer composed the original score for the Academy Award-winning film directed by Marc Forster. The music was described as “eerily beautiful” and played a key role in supporting the film’s emotional tone.[4]
- Jasper, Texas (2003): Scored the Showtime original film starring Louis Gossett Jr. and Jon Voight.
- Stay (2005): Re-teamed with Marc Forster to compose the score for this psychological thriller starring Ewan McGregor, Naomi Watts, and Ryan Gosling.
- War Dance (2007): Provided the score for the Sundance award-winning documentary about children in a Ugandan displacement camp.
- Machine Gun Preacher (2011): Scored this film directed by Marc Forster and starring Gerard Butler.
- Other credits include: Holy Wars (2010), Fort Bliss (2014), The Texas Promise (2015), Set Me Free (2016), and multiple short films.
Services and Capabilities
[edit]Asche and Spencer offers original music composition, licensing of pre-existing tracks, and custom music editing for advertising and media projects. In 2012, they launched an online music library, which provides searchable access to their catalog for advertising creatives. The online library also features a Video Sync tool that allows users to preview music-to-picture in real time.[1]
Corporate Structure
[edit]The company became part of OwnersEdge, Inc. in 2021, a holding company of employee-owned businesses. Asche and Spencer now operates as a 100% employee-owned entity. [1]
Leadership
[edit]Asche and Spencer has been shaped by several long-standing creative leaders since its founding. Among the most notable is Richard Verbovenko, the company’s longtime Creative Director, who has been with the company since 1997. Verbovenko has played a central role in defining Asche and Spencer’s distinctive musical aesthetic, particularly its blend of emotional nuance and handcrafted sound design.
Other key members of the leadership team include:
- Kari Sharff – Executive Producer
- Ryan Potts – Producer
- Tom Scott – Lead Staff Composer
References
[edit][^1]: Asche & Spencer Joins OwnersEdge [1]
[^2]: Discogs Artist Page [2]
[^3]: Adweek Archive on Miller Lite Campaign[3]
[^4]: Alt Film Guide: Monster’s Ball [4]
[^5]: Filmzene Interview [5]
[^6]: Subaru Love Campaign Coverage [6]
[^7]: Little Black Book Interview [7]
- ^ a b c d e "Asche & Spencer Joins OwnersEdge - OwnersEdge". www.ownersedge.com. Retrieved 2025-05-23.
- ^ a b "Asche & Spencer". Discogs. Retrieved 2025-05-23.
- ^ a b Parpis, Eleftheria (1998-03-16). "Creative: Of Beer And Brain Candy". Retrieved 2025-05-23.
- ^ a b c Soares, Andre (2004-10-14). "Monster's Ball (2001) Review: Halle Berry". Alt Film Guide. Retrieved 2025-05-23.
- ^ a b László, Kulics. "Composers without face – Interview with the Asche & Spencer". Filmzene.net (in Hungarian). Retrieved 2025-05-23.
- ^ a b "How". Motor1.com. Retrieved 2025-05-23.
- ^ a b "Asche & Spencer Leads Evolution in Finding Music for Advertising Media | LBBOnline". lbbonline.com. Retrieved 2025-05-23.