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Veropoulos

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Veropoulos Group
Company typeOwn-company
IndustryRetail (Grocery)
Founded1973; 52 years ago (1973)
Defunct2016; 9 years ago (2016)
HeadquartersAthens, Greece
Number of locations
201 (2015)
Key people
Kostas and Alekos Veropoulos (Founders)
ProductsGroceries, consumer goods
Number of employees
6,000 (2011)
ParentMetro S.A.
Websitehttp://www.veropoulos.gr/

Veropoulos (Greek: Βερόπουλος) was a large retail group based in Greece until 2016. It held the SPAR retail franchise for Greece, with the franchise still present in the country after Spar's cooperation agreement with the Asteras Group. As a result of bankruptcy, Veropoulos was bought in 2016 by the Metro Group, which re-branded the stores soon after as My Market stores.[1] In Crete, Veropoulos operated stores under the name of Chalkiadakis. Outside Greece, Veropoulos operated supermarkets in the North Macedonia as Vero, and in Serbia as SuperVero. The company was established in 1973, when the first Veropoulos supermarket opened in Athens. As of 2012, the company owned 185 stores in Greece, 10 stores in the North Macedonia and six hypermarkets in Serbia. In Greece, Veropoulos was the fourth-biggest supermarket chain in terms of market share. The firm belonged to the Veropoulos family who are also the founders of the company.

However, the Veropoulos family retained ownership of the company's operations outside Greece. Under the brand names "Vero" and "Super Vero" the company continues to operate supermarkets in North Macedonia and Serbia. In Serbia, the chain has expanded significantly, with 23 stores, including the largest hypermarket in the Balkans located in Novi Sad. Therefore, while the Veropoulos brand is no longer active in Greece, it remains a significant player in the retail markets of North Macedonia and Serbia.

Stores

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These were the stores of Veropoulos as of June 2015:

Country Stores
Greece 185
Serbia 23
North Macedonia 10

See also

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References

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  1. ^ "Metro invests 100 mln euros in Veropoulos | Kathimerini". www.ekathimerini.com.
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