Cellina
| Product type | Skincare products |
|---|---|
| Owner | Shen Hsiang Tang |
| Country | Taiwan |
| Introduced | 1940 |
| Markets | Asia |
| Website | https://www.cellina.com.tw/index.php?lang=en& |
Cellina (Chinese: 雪芙蘭) is a Taiwanese dermatological skincare brand owned by Shen Hsiang Tang.[1]
History
[edit]Shen Hsiang Tang was established in 1940 in Taiwan, early cosmetics production was assisted by the Japanese Pias Corporation. Shen Hsiang Tang's primary brand Cellina was introduced in 1973.[2] The brand was created by T. Joseph Lin, the son of Shen Hsiang Tang's founder. Joseph Lin studied chemical engineering at UC Berkeley, the University of Washington, and Wayne State University and worked in the United States before returning to Taiwan to work at the family company.[3]
In 2004 Shen Hsiang Tang retained The Interpublic Group of Companies to assist Cellina with entry into the Chinese market.[4]
In 2016 Cellina and ten other Taiwanese skincare and beauty products companies founded the Taiwan Beauty Alliance. The purpose of the Alliance was to boost the profile of Taiwanese products internationally matching the success of other countries like South Korea.[5]
Market
[edit]According to the China Times Cellina is best known in Taiwan for its affordable price point and frequent product innovation. It is available in Taiwanese retailers such as Watsons and PChome.[6] The brand is also popular with the Overseas Taiwanese and Chinese community in Canada and the United States.[7] Taiwanese skincare and beauty brands including Cellina have had a difficult time breaking into international markets.[5]
Cellina regularly exhibits at international beauty shows.[8]
Products
[edit]Cellina covers a wide range of products spanning facial care, body care, hair care, and sunscreens.[9][10]
Popspoken compares the ubiquity of Cellina's classic cream in Taiwanese households to that of tiger balm among Singaporean ones and MOPIKO among Hong Kong ones.[11] Made from camellia oil, lanolin and aloe vera extract, the Cellina classic cream is intended to act as a mild to rich body moisturiser.[11][12]
The Sakura Body Cream is a lighter version of the classic cream launched in 2018.[11]
Facilities
[edit]Cellina is produced at Shen Hsiang Tang's two production facilities in Taichung.[9]
See Also
[edit]
References
[edit]- ^ Aniban, Janey (August 17, 2016). "7 Taiwanese Beauty Brands You Need to Know". Preview. Retrieved 2025-06-04.
- ^ "History of Development". cellina.com.tw. Shen Hsiang Tang. Retrieved 24 June 2025.
- ^ "Chemist Joseph Lin's Work Is All About Saving Face". palipost.com. Palisadian-Post. Retrieved 24 June 2025.
- ^ "Cosmetic Maker Picks IPC Trio for Skincare Brands". campaignasia.com. Campaign Asia. Retrieved 24 June 2025.
- ^ a b Cheung, Cally. "Taiwan Beauty Alliance 2016: How 11 Brands Can Disrupt the Beauty Industry". popspoken.com. Popspoken. Retrieved 24 June 2025.
- ^ 戴慧瑀 (2016-12-11). "陸市場差異大 美妝要定位精準" (in Chinese (Taiwan)). China Times. Retrieved 2025-06-04.
- ^ 段詩潔 (2016-09-28). "老店販賣跨世代記憶 一款滋養霜夯了40年盛香堂 美、加華人 人手一罐" (in Chinese (Taiwan)). Wealth Magazine. Retrieved 2025-06-04.
- ^ "Merambah Pasar Dunia". womensobsession.com. Women's Obsession. Retrieved 24 June 2025.
{{cite web}}:|first1=missing|last1=(help) - ^ a b VAN, THANH. "MỸ PHẨM ĐÀI LOAN – NHỮNG THƯƠNG HIỆU ỨNG DỤNG CÔNG NGHỆ KHOA HỌC". elle.vn. Elle Vietnam. Retrieved 24 June 2025.
- ^ "5 Produk Kecantikan asal Taiwan". femina.co.id. Femina. Retrieved 24 June 2025.
- ^ a b c Cheung, Cally (October 14, 2018). "5 Taiwanese Beauty Products Everyone Should Try". Popspoken (in Chinese (Taiwan)). Retrieved 2025-06-04.
- ^ "盛香堂 臺灣人的共同回憶與鄉愁 持續傳香百年" (in Chinese (Taiwan)). Yahoo! News. 2017-04-08. Retrieved 2025-06-04.
