Draft:Sarah Frizzell
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Sarah Frizzell
[edit]Sarah Frizzell (born 1981) is a New Zealand-based entrepreneur, art director, and co-founder of The Lucky Taco, a street food business and consumer brand specialising in Mexican-inspired cuisine.[1]
Early life and education
[edit]Frizzell was born in the United Kingdom in 1981. She completed a Bachelor of Arts with first-class honours in Visual Communication at the University of Edinburgh.[2] Following her studies, she worked in advertising and design roles in Scotland and London. [3]
Career
[edit]Advertising and design
[edit]Frizzell held art director positions at agencies including Saatchi & Saatchi, Leith (Edinburgh), The Bridge (Glasgow), DDB Auckland, and Colenso BBDO.[4]
The Lucky Taco
[edit]In 2013, Frizzell and her husband, Otis Frizzell, launched The Lucky Taco, initially operating as a mobile food truck in Auckland.[5] The couple developed the concept after travelling in California and Mexico. They trained with chefs including Lesley Téllez and Ruth Alegría. [6]
The business later expanded into a packaged goods line, including marinades, salsas, and taco kits, which launched in supermarkets across New Zealand in 2023.[7] That same year, The Lucky Taco was named a winner in the Foodstuffs Emerge Supplier Awards. [8]
Media and recognition
[edit]Frizzell and The Lucky Taco have been profiled by a number of media outlets, including NZ Herald, Radio New Zealand, and M2woman.[9] In 2016, the business won the inaugural Outstanding Street Food category at the Lewisham Hospitality Awards, and received the same award again in 2018 and 2021. [10]
In 2017, The Lucky Taco Chipotle Hot Sauce received a Gold Screaming MiMi Award at the New York City Hot Sauce Expo.[11] Frizzell was named among the Top 50 Women in Food & Drink Aotearoa New Zealand in 2025. [12]
Personal life
[edit]Frizzell lives in Auckland with her husband Otis Frizzell. She has publicly spoken about her personal experiences with mental health and is involved in related advocacy.[13]
References
[edit]- ^ "So, What is The Lucky Taco". The Lucky Taco. Retrieved 12 June 2025.
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- ^ "So, What is The Lucky Taco". The Lucky Taco. Retrieved 12 June 2025.
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- ^ "Lucky Awards". The Lucky Taco. Retrieved 12 June 2025.
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- ^ "Sarah Frizzell, Taco Queen: Getting LUCKY (TACO)". M2woman. 4 December 2023. Retrieved 12 June 2025.
- ^ "Foodies take a bow – hospitality's best honoured at Lewisham Awards". NZ Herald. 5 June 2016. Retrieved 12 June 2025.
- ^ "Lucky Taco Chipotle WINS GOLD @ The NYC hot sauce expo 2017!". The Lucky Taco. 16 May 2017. Retrieved 12 June 2025.
- ^ "Aotearoa New Zealand's top 50 most influential & inspiring women in food & drink 2025". Cuisine. 7 March 2025. Retrieved 12 June 2025.
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