Draft:Simple Modern
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| Submission declined on 30 May 2025 by DoubleGrazing (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by DoubleGrazing 15 hours ago.
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 | This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia's terms of use. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. (May 2025) |
Simple Modern is a privately held American company specializing in the design and manufacture of insulated drinkware and accessories. Founded in 2015, the company is headquartered in Moore, Oklahoma, and has expanded its distribution to major retailers across the United States.
History
[edit]Simple Modern was established in 2015 by Mike Beckham and a group of partners. Initially focusing on e-commerce platforms, the company gained traction through Amazon before expanding to physical retail locations, including Target, Walmart, and Costco.[1] In 2022, Simple Modern announced the opening of a 175,000-square-foot manufacturing facility in Oklahoma City to support its growing operations.[2]
Products
[edit]Simple Modern offers a range of vacuum-insulated stainless steel tumblers, water bottles, and travel mugs designed to maintain beverage temperatures. The company's products have been recognized for their performance and design:
- The New York Times named the 24-ounce Simple Modern Classic Tumbler as the "best tumbler overall" in a comparative review.[3]
- Serious Eats highlighted the 40-ounce Trek Tumbler for its cold retention and leak prevention, naming it the best tumbler-style water bottle in their testing.[4]
- Real Simple reported that over 10,000 shoppers purchased the 40-ounce tumbler, praising its ability to keep drinks cold for up to 24 hours.[5]
- Bon Appétit included the Simple Modern Trek Tumbler in its list of top Stanley Cup alternatives, citing its value and performance.[6]
Distribution and Retail
[edit]Beyond online sales, Simple Modern products are available in major retail chains. In 2024, the company partnered with Braum's, an Oklahoma-based restaurant chain, to offer exclusive tumblers that quickly sold out.[7] Additionally, Simple Modern expanded its presence to over 5,700 Walgreens locations nationwide.[8]
Collaborations and Licensing
[edit]Simple Modern has engaged in various licensing agreements, including partnerships with:
- Universal Products & Experiences to create drinkware featuring franchises like "Despicable Me," "Jurassic World," and "Trolls."[9]
- Over 100 colleges and universities, offering officially licensed collegiate drinkware.[10]
Philanthropy and Community Engagement
[edit]Since its inception, Simple Modern has committed to donating at least 10% of its annual profits to charitable causes. As of 2025, the company has contributed over $10 million to more than 1,000 nonprofits worldwide.[11] Notable initiatives include:
- The "Fighting Together" campaign, which provided 40,000 tumblers to cancer patients and caregivers in partnership with institutions like the OU Health Stephenson Cancer Center.[12]
- The "Great Nurse Getaway," honoring nurses with a Caribbean cruise and Getaway Bags during National Nurses Week.[13]
Recognition
[edit]Simple Modern has received various accolades and media coverage:
- Vogue featured the Trek Tumbler in its list of top drinkware products.[14]
- EatingWell highlighted the 40-ounce tumbler as a functional and affordable alternative to higher-priced competitors.[15]
- The New York Post included Simple Modern's insulated tumbler in its roundup of best Stanley Cup alternatives.[16]
References
[edit]- ^ "Simple Modern Expanding in Oklahoma City". 11 April 2022.
- ^ "OK: Drinkware Company Simple Modern Expands, Adds 175,000-Sq.-Ft. Manufacturing Facility in Oklahoma City".
- ^ "Stylish Water Bottles, Travel Mugs, Food Storage, and Backpacks".
- ^ "Leakproof and Lovely: We Tested 12 Water Bottles to Find the Best Ones for Staying Hydrated".
- ^ "Feast Your Eyes on These 50 Weekend Amazon Deals All Priced Under $30".
- ^ "I Tried a Bunch of Stanley Cup Lookalikes so You Don't Have to". 6 August 2024.
- ^ "'More inventory is hitting stores:' Simple Modern and Braum's team up for exclusive tumblers".
- ^ "Stylish Water Bottles, Travel Mugs, Food Storage, and Backpacks".
- ^ "Stylish Water Bottles, Travel Mugs, Food Storage, and Backpacks".
- ^ "Stylish Water Bottles, Travel Mugs, Food Storage, and Backpacks".
- ^ "Stylish Water Bottles, Travel Mugs, Food Storage, and Backpacks".
- ^ "Stylish Water Bottles, Travel Mugs, Food Storage, and Backpacks".
- ^ "Stylish Water Bottles, Travel Mugs, Food Storage, and Backpacks".
- ^ "Stylish Water Bottles, Travel Mugs, Food Storage, and Backpacks".
- ^ "Should You Worry About Lead in Your Tumbler? Here's What to Know".
- ^ "Best Stanley Cup alternatives to get the viral tumbler for less". 11 November 2024.