Wikipedia:Articles for deletion/Cybex

The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was keep. Geschichte (talk) 19:54, 15 September 2021 (UTC)[reply]

Cybex

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Previously redirected to Cybex International, an apparently unrelated exercise equipment company. All of the news coverage I can find is either product reviews or passing mentions of their products. I don't see any coverage of the company qua company, and the statements in the article about employees and turnover (which regardless don't establish notability) are unsourced. Revert to redirect. (If kept, this should probably still be moved to something like Cybex (child safety product manufacturer), restoring the redirect but leaving a hatnote at the other Cybex.) -- Tamzin^{[cetacean needed]} (she/they) 20:39, 8 September 2021 (UTC)[reply]

Note: This discussion has been included in the list of Companies-related deletion discussions. -- Tamzin^{[cetacean needed]} (she/they) 20:39, 8 September 2021 (UTC)[reply]

Note: This discussion has been included in the list of Hong Kong-related deletion discussions. Spiderone^{(Talk to Spider)} 22:06, 8 September 2021 (UTC)[reply]

Note: This discussion has been included in the list of Germany-related deletion discussions. Spiderone^{(Talk to Spider)} 22:06, 8 September 2021 (UTC)[reply]

Note: This discussion has been included in the list of Czech Republic-related deletion discussions. Spiderone^{(Talk to Spider)} 22:06, 8 September 2021 (UTC)[reply]

Please find more information about the company on the german Wikipedia page here: https://de.wikipedia.org/wiki/Cybex -- Devlerr^{[cetacean needed]} 14:27, 9 September 2021 (UTC)[reply]
Keep: It is a notable company that is on every list for best baby gear. I added some sources and fixed some of the German translation that was being confused about the turnover. Additionally, redirecting it does not make sense as they are two entirely different companies. FiddleheadLady (talk) 13:13, 9 September 2021 (UTC)[reply]
I'm saying to redirect it because, regardless of whether we have an article for this Cybex, the WP:PRIMARYTOPIC of the name "Cybex" appears to be the other company. And how does being on some product-review lists establish SigCov? There are many non-notable brands that have well-regarded products. -- Tamzin^{[cetacean needed]} (she/they) 14:59, 9 September 2021 (UTC)[reply]

Keep per the significant coverage in multiple independent reliable sources.
1. "Kindersitz CybexCybex im Markencheck" [CybexCybex child seat in the brand check]. Focus (in German). 2014-07-02. Archived from the original on 2021-09-12. Retrieved 2021-09-12.
  From Google Translate: "Not cute, please, cool: Cybex designs child seats for trend-conscious parents. The products of the Franconian brand are also loved by international stars like Michelle Hunziker and Gwen Stefani. Cybex in the brand check. What is Cybex? The child seats and strollers with a star factor: Cybex has many fans among the celebrities. For example, Michelle Hunziker and Amber Rose pack their babies in models from the lifestyle brand. ... Cybex is the youngster among the child seat brands: The company Martin Pos was founded in 2005. [quote from Pos] Today Cybex is based in Bayreuth, Franconia, with more than 200 employees."
2. Sommerer, Ulrike (2016-12-16). "Cybex: Feiern und feuern" [Cybex: Celebrate and fire]. de:Nordbayerischer Kurier (in German). Archived from the original on 2021-09-12. Retrieved 2021-09-12.
  The article has negative coverage about the subject in discussing layoffs and how (from Google Translate) "As soon as the resignation letter was on the desk, the dismissed people were escorted out of the company, says one of them. He doesn't want to read his name in the newspaper. He had already seen this happen to colleagues beforehand. They disappeared overnight". The article provides background coverage about the company (from Google Translate): "Martin Pos founded the company in 2005 with a few employees in Kulmbach, six years ago Cybex moved to Bayreuth. In 2014 he sold the Bayreuth company to the Chinese market leader Goodbaby. Martin Pos has been CEO of Goodbaby International since January (child car seats, buggies, beds, playpens, baby and children's equipment)."
3. Ehrentraut, Dominik (2010-11-26). "Alles außer spießig" [Everything but stuffy]. Die Welt (in German). Archived from the original on 2021-09-12. Retrieved 2021-09-12.
  From Google Translate: "In 2005 he founded Cybex. Today the company employs around 100 people and has offices in Austria, the Czech Republic, Italy, Hong Kong, China and the USA. Another is to open soon in South Korea. The company sells its products in 50 countries and has annual sales of around 37 million euros. Even Hollywood stars like Sarah Jessica Parker and Matt Damon have been out and about with his strollers."
4. Williams, Gisela (2015-12-11). "Jeremy Scott Adds Fashion Sparkle to Baby Strollers". The New York Times. Archived from the original on 2021-09-12. Retrieved 2021-09-12.
  The article notes: "And at 6:30, the fashion designer Jeremy Scott arrived with Martin Pos, the founder of Cybex. Is Cybex a cutting-edge fashion label? Far from it. The company, based in southern Germany, makes highly engineered baby strollers and car seats that have become popular among jet-setting European and Hollywood parents. In 2013, Cybex commissioned Mr. Scott, the creative director of Moschino, to design a fashion-forward line of diaper bags, car seats and strollers."
5. Wetzstein, Jürgen (2021-03-30). "Cybex steigt ins sportliche Sortiment ein" [Cybex enters the sporty range]. velobiz.de (in German). Fritsch & Wetzstein Verlag. Archived from the original on 2021-09-12. Retrieved 2021-09-12.
  From Google Translate: "The Cybex brand is particularly established in the field of children's equipment. With the new sports range, the Bayreuth-based company is advancing into new product areas and also in the direction of bicycles. Child car seats, baby seats and strollers - these are product areas in which the Cybex brand has so far been firmly positioned."
6. Huang, Keira Lu (2014-01-29). "Stroller maker Goodbaby buys Cybex". South China Morning Post. Archived from the original on 2021-09-12. Retrieved 2021-09-12.
  The article notes: "Established in Germany in 2005, Columbus has a presence across continental Europe, Britain and Hong Kong. For 2011, the company registered profit before taxation of HK$15.5 million, which then surged to HK$49.2 million in 2012." The article notes that Columbus Holding "is responsible for design and sales under Cybex" and that Goodbaby purchased it.
There is sufficient coverage in reliable sources to allow Cybex GmbH to pass Wikipedia:Notability#General notability guideline, which requires "significant coverage in reliable sources that are independent of the subject".
Cunard (talk) 10:01, 12 September 2021 (UTC)[reply]

I do not know which of Cybex GmbH (the "GmbH" legal status suffix is from https://cybex-online.com/en-us/privacy-policy) and Cybex International is the primary topic. That can be determined through a Wikipedia:Requested moves that discusses WP:PRIMARYTOPIC and Wikipedia:Naming conventions (companies) in mind. This AfD is for determining whether Cybex is notable so discussion should be focused on that. Cunard (talk) 10:01, 12 September 2021 (UTC)[reply]

Keep per the sources on the German wiki and Cunard's source; topic appears to meet WP:NCORP. Primary topic can, as Cunard said, be decided later in a RM. BilledMammal (talk) 01:51, 15 September 2021 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.