This company doesn't seem to warrant a standalone article per WP:NCORP; sources I could find seem to fail WP:ORGCRIT (I'll add a breakdown below).
I think the article should be redirected to Brandix. But the (declared paid) article creator reverted an earlier change to a redirect, and reverted my recent attempt at a move to draftspace, so I'm coming here to reach a consensus.
Some additional context: The paid creator originally started the article as a draft in AFC. Once it was rejected twice at AFC,[1] they copy and pasted the article directly into mainspace,[2] and then possibly blanked the original rejected draft.[3] I attempted to explain that they should go through AFC on their talkpage when I moved it to draftspace, but they simply reverted the move with no explanation, and then expanded the article with more press releases. - Whisperjanes (talk) 03:18, 16 June 2025 (UTC)[reply]
Nominator comment: Below are my breakdown of the sources currently in the article (excluding sources from Fortude or Brandix). Outside of these sources, the ones I could find (even using the company's previous name) mainly seemed to be press releases or routine coverage.
Assessment of sources from current article
Created with templates {{ORGCRIT assess table}} and {{ORGCRIT assess}} This table may not be a final or consensus view; it may summarize developing consensus, or reflect assessments of a single editor.
No byline; author could be anyone, and it reads like a press release; line "as we collectively strive" sounds like it was copied from something sent to them
Not sure, because of absence of byline
Seems like routine coverage, but there does seem to be some extra discussion/cultural context given
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